Do you own a domain name? There are more than 348 million domain names registered worldwide, so I bet you do.

Hundreds of millions of people own a domain, but very few understand the true power of domain names and the

potential value they bring to their businesses.

Heres a great example: Jamie Siminoff upgraded from to m, which cost him $1 million. Crazy, right? Not so much, since he attributes

of his business valuation to the domain name when he sold his company to in 2018.

Also, how do you think those companies you use every day got their start? Did you know that started out as, was, and started out as Imagine if these businesses hadnt snagged such valuable domains. Do you think theyd be as successful?

In short: Domain names are like real estate. Snag a great plot, and it can add

millions to the value of your property this case, your business).

Whether youre an investor, broker, webmaster, consultant, marketer or entrepreneur, this course will equip you with the knowledge and skills thatll make you an invaluable asset to your company, customers and shareholders.

Youll not only learn proven tactics and skills but will also gain access to the same processes that hundreds of elite domain name investors, brokers and entrepreneurs have shared on DomainSherpa.


Domain names represent the foundation of the internet. They fuel every activity that takes place online.

You need a unique domain name to send email, market products, and services and to showcase your thought leadership.

Think you can successfully do these things through someone elses domain, like on Facebook or Medium? Let me be the first to tell you thats a major mistake. (Just ask MySpace)

Maybe you do recognize the power of domain names, but cant quite make sense of the opaque and confusing industry, such as…

How to buy domain names at wholesale values that get inbound inquiries at retail value;

How do you crack the code of domain name investing and become profitable;

How to know when an asking price is unreasonable, or if youre leaving money on the table when you sell;

What the secrets are of those who have been in the industry for decades;

What the optimal marketplace is to maximize profit for each of the six types of domain names; and

How to act with integrity when dealing with intellectual property issues.

This is exactly why I created DNAcademy. I once faced these same questions, and embarking on this journey not only brought me answers and clarity but also

DNAcademy is designed to transform you into an industry-ready domain name branding professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career.

With DNAcademy, youll receive all the tools you need to find your own success and profit. Youll learn how to locate sellers, land the best deal possible, sell for maximum profit, or acquire the best domain name (and defensive registrations) for your brand. And Ill show you how to do it all the right way.

You dont need to watch hundreds of hours of video content or read thousands of blog posts, determine whats useful information versus biased opinion, what used to work versus what currently works, or put it in order from A to Z to understand it. We have done that for you and will save you years of coming up to speed, as well as thousands of dollars through our partnerships and discounts.

. Heres a breakdown of who can benefit from the course:

This training program will enable you to become a successful domain name investor, meaning new and increased revenue for

By learning the fundamentals and applying them to your investments, youll be able to make more.

Learn how to get more sales leads, acquire domains at wholesale values, price domains for retail sales, close deals faster, and maintain long-lasting relationships that will help you become a

As someone that has taken the DNAcademy course, I can honestly say its the best investment you can make in your education if you plan on continuing your domain investment journey. From beginning to end, you wont be disappointed. Even after completing the course, youll find yourself going back to it often if for nothing more than a refresher.

This training program will enable you to become a successful domain name broker. Learn to help individuals, companies and organizations acquire or sell of their domain name assets.

By learning the fundamentals and applying them to your clients investments, youll be able to make more.

Learn how to explain concepts to customers (so youll be thought of as an educator/consultant), value domain names at both retail and max retail values, find potential buyers, craft a story and explanation for why domain names are important, close deals faster, and maintain long-lasting client relationships that lead to referrals and retained business. DNAcademy helps you become a

I should have told you this a few months ago. But I really thank you and DNAcademy for my success in domaining. Ive already made 6 figures for 2018 working as a broker with Starfire Holdings. I do the outbound work because I really love it. But honestly, I wouldnt be any good at it if it wasnt for you and DNAcademy. So thanks so very much. In 2 short years, Im listed as aPRO on NamePros. Honestly, Mike, that wouldnt have happened without you.

Most entrepreneurs start 2.3 businesses in their lifetime.

Roughly 500,000 businesses startup every year in the USA alone, and each business needs a brand and matching domain name.

Just like every developer needs a plot of land

Choosing the right brand and domain name is one of

aspects of the startup. It can give you authority with customers, and investors, or it can make you look like a joke. It can make or break your offering. It can dictate future success…or failure.

But most entrepreneurs dont understand how to value and acquire domain names, meaning they dont know how to manage the value of their digital real estate.

DNAcademy allows you to be one of the few and one of the successful

Take control of your domain name like you do your marketing, customer development, and service level. Learn a skill youll use for the remainder of your career.

With DNAcademy and Mikes help, I saved at least $3,000 on the purchase of my companys domain name and hundreds more per year on renewals.

Your clients come to you to build a vision and then

This process starts with you guiding them to a domain name that suits their business needs and future plans. Dont you want to give your client every opportunity possible to succeed?

This course helps you understand the different types of domain names, how theyre valued, where to buy, and how to negotiate.

DNAcademy helps you become indispensable to your clients

As a webmaster, I help my clients use their domain names for their website and email, but DNAcademy expanded my awareness of the marketing value of having a great domain name. I also can better advise clients that want to purchase a name they thought was unavailable, or sell a name they didnt realize was valuable. DNAcademy is a treasure trove of insider domain industry knowledge!

With DNAcademy and Mikes help, I saved at least $3,000 on the purchase of my companys domain name and hundreds more per year on renewals.


Mark made$4,930 in 6 monthswith the skills he learned in the course

Robsaved $3,000when he purchased his desired company domain name in the aftermarket

Brianearned $2,600acting as a broker (zero investment!)

Mikeearned back the $22,500he spent for an exact-match domain name in 6 months by building a lead generation website

Steven flipped a$93 domain into a $1,000 salewith 19 outbound emails

Menno turned a$999 buy into a $2,000sale using his newfound personal network

Denis passively listed his$12 purchase and sold it for $3,450

Chris hand registered ($8.47) a domain andsold it for $900through a marketplace

Kirk telephoned local businesses and sold his$10 domain for $360

Mario received an inboundoffer for €2,500for a domain that he bought for €13.99

Bryan turned a$5 auction purchase into a $3,000 saleusing one technique in the course that helped him find a diamond in the rough

Candaceearned more than $100,000 in a yearas a broker only 2 years after completing DNAcademy


Successfully valuing, buying and selling domain names can take years to master. With DNAcademy, you can accelerate your learning journey to only weeks.

In this section, you will learn some technical aspects of what a domain name is, review a short history of domain names, and understand the foundational nuts and bolts of the domain industry. You will also learn the value of a brand and how supply and demand affect domain names.

The lessons in this section will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to brandables to acronyms to numerics. After this lesson, you will understand the foundational building blocks of what makes a domain name, as well as how to classify them.

In this section, you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like my or e, when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, how usage limitations can kill a domain name, and much more.

Which tools matter and which tools are a waste of time? Weve analyzed all of them and recommend which ones are best for you. In this section, we will walk you through video tutorials of the most important aspects of each tool and offer exclusive discounts on some tools for DNAcademy students.

If you cant value domain names, then youll never be successful buying or selling domain names. In this section, well walk you through step-by-step how to do domain name valuations of each type. You learn how even a slight variation can crash a domains value. Then you have an opportunity to practice your newfound skills.

This section of the course is about the art of buying domain names. You will learn where, when, and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved from creating a buyers profile all the way to buy-side negotiation tactics like anonymity and using a broker-buyer.

Once you know what domains to buy, the next step is understanding how to sell them. This section teaches the DNAcademy 88 Sales Matrix© and focuses on both passive and active sales channels. We show you the right and wrong ways to sell your domains and recommend which marketplaces will provide the highest return on your investment.

With the skills to start a domain name investment company now under your belt if you so choose youre ready for this final section of the course. Here we cover the basics of financial matters, such as PL statements and cash flow, as well as provide a roadmap to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.

Where was this course 20 years ago when I entered the space! If you follow this course and invest the time you will see profits in a short amount of time. Michael provides you all the tools to succeed.

This course will bring you up to par with the top 1% of domain name entrepreneurs that have been in the industry for years. Regardless of what knowledge you have going in, this course will give you all the insider information you need to be the very best whether youre an investor, webmaster, or business owner.

The lessons, modules, examples, and resources are unlike any other course in the industry. Shortcut your path through the school of hard knocks, get serious about learning, and turn your hobby into an investment.

We teach practical theory, fundamentals from the real-world, and characteristics of what success looks liketoday(not months or years ago).

We provide video tutorials that show youexactlyhow to use the tools. No fluff. No BS. Real, hands-on walk-throughs of the tools that matter, and swipe copy you can use today to successfully find and negotiate sales.

We ask you to value each of the six types of domain names, then provide you with direct and specific feedback on how to improve your valuations. Nowhere else will you find this kind of valuation practice and coaching.

We offer a private discussion forum that allows you to ask questions, judgment-free, for when you get stuck and we all do.

DNAcademy does a lot of things to ensure your success but theres one thing we wont do. We wont guarantee a get-rich-quick, one-size-fits-all approach. We wont promise a lot of work for little return.

Any system that pledges quick money for minimal work is a scam.

You wont find this in DNAcademy, and thats something wecanguarantee. ?



In 2008, I started angel investing in Seattle tech startups after thesuccessful sale of and exitof my media company, CTQ Media.

As an investor, I found that every startup with a cool-sounding brand had aterribledomain name. Startups have a hard enough time in todays economy; these companies couldnt quite afford a poorly-selected domain name.

Because I had experience buying domain names for my company in the past, they asked for help. But I quickly found myself just as confused as them. Thats why I started DomainSherpa to interview those in the know.

As founder of DomainSherpa, I built a cache of educational content that won multiple industry awards, including:

In the process of learning, I acquired killer exact-match domains for my businesses that have added hundreds of thousands of dollars of value to my business, helped startup businesses acquire their ideal domain names (and defensive registrations), and acquired some killer brands like , m, and

Today, I want to give back to others what took me years to learn through the school of hard knocks. I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers.

With a finger always on the pulse of the domain name industry, I ensure that DNAcademy isalways up-to-date, always 100% accurate.


VIP Registrar Pricing ($8.77 + Other Significant Discounts!)

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Course Curriculum Customized to Your Business Needs

We also offer an industryOVERVIEWcourse. Pleasecontact usto learn more.

And 50% off pricing forSTUDENTS. Pleasecontact usto be considered.

DNAcademy is professional and excellent, and I will recommend it to everybody, any day, any time. The price of the course is worth much more than I paid; having completed the course, I would have been happy to pay $997.


In DNAcademy, you get access to the worlds most comprehensive training program that will accelerate your learning and competence in domain name valuation and investing.

Included are expertly written training lessons, extensive training videos, quick reference guides, case studies with real-world examples, learning quizzes, instructional guides, worksheets, exclusive pre-recorded webinar events with industry experts, and much more.

In addition to access to the ultimate domain name investing course, you also get access to our private discussion forum and our private DNA networking support groups.

The course includes written content, video tutorials, suggested exercises, quizzes, and supplemental learning material. About 50% of the course is written content, and 50% is in video tutorial format.

Certain software products are recommended for domain name investors, and tutorials of those products are included in this course. In some cases, the software is free or allows for a certain number of free accesses per day. In other cases, you must buy the software. Where a purchase may be necessary, we work to secure discounts exclusive to DNAcademy students.

Note:No affiliate income is generated from this course; only products we believe in are recommended. It is not required to buy any of the software in order to be a successful domain name investor, and you can complete this course without doing so.

Self-paced students spend 20-40 hours to complete the DNAcademy course. Since students study at their own speed as their schedule allows, how long it takes depends on how many hours are dedicated to studying each day or week.

Take as much or as little time as you need. You have access to the entire course upon payment.

If youre not satisfied with the DNAcademy course for any reason, let us know within 14 calendar days of your purchase and well refund you the entire cost of the course.

Use the refund form found at the bottom of yourAccount Details page to request your refund.

Please note that we cannot guarantee the results or outcome of your investment actions. We can only educate, guide and provide you access to our support system whether you complete the course, learn the materials, and actively participate is up to you.

By accessing and any pages thereof, you agree to be bound by itsTerms of UseandPrivacy Policy.

DNAcademy is published for educational and informational purposes only. It is intended for investors who are familiar with and willing to accept the risks associated with private investments. DNAcademy does not make investment recommendations, and no communication through this website or in any other medium should be construed as such. Investment opportunities discussed on this website are intended for investors who do not need a liquid investment. Investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by DNAcademy, and MAY lose value. Investors must be able to afford the loss of their entire investment. We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will or is likely to achieve results or profits similar to those shown. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, financial, tax or other professional advice. Any investment information contained herein has been secured from sources that DNAcademy believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity.

When addressing financial matters in any of our websites, videos, newsletters, programs or other content, weve taken every effort to ensure we accurately represent our programs and their ability to grow your business and improve your life. However, by purchasing DNAcademy you accept and agree that you are fully responsible for your progress and results from your participation. By purchasing DNAcademy you accept, agree and understand that we offer no representations, warranties or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth or results of any kind. By purchasing DNAcademy you understand because of the nature of the program and extent, any testimonials or endorsements by our customers or audience represented on our programs, websites, content, landing pages, sales pages or offerings have not been scientifically evaluated by us and the results experienced by individual may significantly vary (results listed are not typical). Any statements or outlined on our websites, programs, content and offerings are simply our opinion and thus are not guarantees or promises of actual performance. We offer no professional legal, medical, psychological or financial advice and your participation in this program is voluntary.

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